EconPapers    
Economics at your fingertips  
 

MINERAL WATERS CONSUMPTION IN THE ROMANIAN MARKET: PERCEPTIONS AMONG THE SEGMENT OF YOUNG POPULATION FROM BRASOV

Dana Boscor, Nicoleta Andreea Neacsu and Codruta Baltescu ()

Revista Economica, 2012, vol. Supplement, issue 3, 17-21

Abstract: This article aims to identify perceptions and buying behaviour for mineral waters in the romanian market. Main attention was paid to Romaqua Grup S.A. Borsec`s activity and reputation. A qualitative marketing research was conducted among the segment of young population from Bra?ov, the main goals being to highlight which are the most popular and consumed mineral waters, the satisfaction and contentment degree of interviewed subjects regarding the mineral waters offered in the romanian market,and also to find out their opinions regarding design and aesthetics, advertisements and prices of mineral waters with Borsec brand.

Date: 2012
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:17-21

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().

 
Page updated 2019-11-01
Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:17-21