MINERAL WATERS CONSUMPTION IN THE ROMANIAN MARKET: PERCEPTIONS AMONG THE SEGMENT OF YOUNG POPULATION FROM BRASOV

Dana Boscor, Nicoleta Andreea Neacsu and Codruta Baltescu ()

Revista Economica, 2012, vol. Supplement, issue 3, 17-21

Abstract: This article aims to identify perceptions and buying behaviour for mineral waters in the romanian market. Main attention was paid to Romaqua Grup S.A. Borsec`s activity and reputation. A qualitative marketing research was conducted among the segment of young population from Bra?ov, the main goals being to highlight which are the most popular and consumed mineral waters, the satisfaction and contentment degree of interviewed subjects regarding the mineral waters offered in the romanian market,and also to find out their opinions regarding design and aesthetics, advertisements and prices of mineral waters with Borsec brand.

Date: 2012
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