PERMANENT PROMOTIONAL EXHIBITION ABROAD, CASE STUDY OF ROMANIAN EXPORT CENTER IN SHARJAH
Costin Lianu and
Simona Corina Gudei
Revista Economica, 2012, vol. Supplement, issue 3, 228-234
This present paper is meant to show, based on the experiment developed for the first time in Romania, that the concept of single country permanent exhibition used as an instrument of export promotion, may act as an export inhancer. Business organizations from Romania have organized for the first time, a permanent exhibition on the national flag in Sharjah UAE in 2011. Experience acquired in the first year of the exhibition has been gathered in this paper which is arguing that the benefits of such promotional instruments requires time, proper selection of companies and managerial skills.
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:228-234
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