PRICE STRATEGY IN THE INTERNATIONAL MARKETING

Adina Musetescu

Revista Economica, 2012, vol. Supplement, issue 3, 261-267

Abstract: Due to the present economic crises, the companies price strategy has gained even a larger importance, being linked to its survival on the market. Companies have a wide range of possibilities regarding price strategies and each of them has to choose the most appropriate in terms of long term objectives (mainly the profit). Prices can be influenced by: restrictions due to the political environment, technology, distributors, consumer price sensibility, the introduction of the euro currency on the European Market and others brand consolidation, building a competitive advantage, the value for the consumer.

Date: 2012
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