COMMUNICATION PARTICULARITIES SPECIFIC TO RELATIONSHIP MARKETING CASE STUDY: INTERACTIVE COMMUNICATION AND EMOTIONAL COMMITMENT BASED ON AGE GROUP OF CLIENTS

Cristina Neagoe and Emanuela Maria Avram

Revista Economica, 2012, vol. Supplement, issue 3, 268-272

Abstract: This scientific research bases on easily identifiable grounds both in the communication theory specific to relationship marketing and in the organizational practice. In order to help the managers of the modern organizations, the present study aims at obtaining relevant results regarding the way of designing the strategic plan of communication as well as finding which are the fundamental elements of the emotional commitment in a close relation with the segments designated by the clients from the organization`s portfolio determined by the following criterion - the age of the clients.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:268-272

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