THE UNDERSTANDING OF BRANDING PROCESS AS A MANAGEMENT TOOL THAT HELPS THE COMPANIES TO DIFFERENTIATE ON THE MARKET
Camelia Budac (),
Lia Baltador and
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Lia Baltador: Lucian Blaga University of Sibiu
Daniela Petrascu: Lucian Blaga University of Sibiu
Revista Economica, 2012, vol. Supplement, issue 3, 31-36
This paper aims to be a brief presentation of branding as a management tool, both on its importance as a tool for the success of an organization on the market and the low level of understandingand use of the Romanian managers. An emerging economy like Romania`s today needs strong brands that could support the Romanian organizations in a global economy to win new markets and enforce their products and services, to distinguish themselves from their competitors and provide a more flexible supply range.
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:31-36
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