EVALUATING THE EFFICACY OF MARKETING ACTIVITY IN THE FOOTWEAR INDUSTRY AND THE NECESSARY MEASURES TO ENDURE THE CRISIS

Carmen Pastiu

Revista Economica, 2012, vol. Supplement, issue 3, 310-313

Abstract: Thisresearchanalyzed theefficacyof marketing activityand tried tocapture the idea of acceding toordistancingfrom "excellence"in the marketing activity of surveyed companies. In order to attain success, to winandconsolidate afavorablepositionand toendurein this time ofcrisis, improvingmarketing activitybecomesan essential requirementespeciallyfor thelightindustry sectorwhich is alreadyveryvulnerable.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:310-313

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().