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STUDY REGARDING THE IMAGE OF SUPERMARKETS KAUFLAND, PENNY, PROFI IN THE CITY OF ALBA IULIA

Ruxandra Radoviciu, Filimon Stremtan and Ramona Cucea

Revista Economica, 2012, vol. Supplement, issue 3, 344-354

Abstract: The paper presents a comparative study about the image of three supermarkets in the city of Alba Iulia (Kaufland, Penny, Profi) with the use of a questionnaire designed for this purpose. The main topics identified in the study were: products offered and assortment diversity; the quality of the offered services; prices; communication with the market and promotion efforts, those were the main categories applied.

Date: 2012
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