RESEARCH FOR EVALUATING CUSTOMER SATISFACTION WITH THE QUALITY OF AGRO-TOURISTIC SERVICES IN ROMANIA
Daniela Georgiana Stancu and
Revista Economica, 2012, vol. Supplement, issue 3, 361-364
By the article named `Research for evaluating customer satisfaction with the quality of agro-touristic services in Romania` we intended to bring to the reader`s attention the real solution to the current rural tourism economy, subject to continuous transformation and challenged to live up to the demands of the modern (agro-) tourist. The proposed solution presumes implementing two elements as a distinctive key algorithm of obtaining competitive advantage, namely QUALITY by IDENTITY PRESERVATION. The main scope of the article is to highlight the necessity of this algorithm for the Romanian agro-tourism, who finds itself in ceaseless self-exploration and readjustment to the demands of the national and particularly of the European market. A necessity deriving from the results of the research comprised in the hereby article.
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