RELATIONSHIP MARKETING, USEFUL IN INSURANCE SALES

Ovidiu-Ilie Stofor

Revista Economica, 2012, vol. Supplement, issue 3, 365-374

Abstract: Insurance system in Romania is carried out with a constant natural activity, evolving quite honorably these times. This is largely due to the difficulty with which insurance is sold in normal economic conditions when it comes to prosperity. In other words, many Romanians see insurance as a product that "is not up their alley" including it in the luxury category. Furthermore, the media shows, sometimes amplify certain cases of doubt in relations between insurance company - customer. Appropriate marketing, allied with the information technology can improve the complete relationship between the two entities - the offeror and the consumer.

Date: 2012
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