TOURISM MARKETING - KEY CONCEPT OF TOURISM IN A WORLD OF GLOBALIZATION

Ana-Maria Stoica and Raluca Ionela Cretoiu

Revista Economica, 2012, vol. Supplement, issue 3, 375-378

Abstract: The latest trends in tourism emphasize the power of the globalized tourist-consumer, in the context of mondialisation of the market and of the diversity of tourism services, the tourism organizations must answer to a range of different tourism motivations meant to meet the needs and wishes of the tourism consumers over the period they travel for. Tourism marketing is a result of globalization, since, just like the globalization process, it creates links between the states of the world, the authorized touristic organizations making efforts to provide maximum satisfaction to the tourists and implicitly, to maximize their profit.

Date: 2012
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