REFOCUSING MARKETING TO REFLECT SOCIAL RESPONSABILITY

Gelu Trisca and Adela Ciortuz

Revista Economica, 2012, vol. Supplement, issue 3, 405-413

Abstract: As traditional marketing statements are inherently in conflict with the social responsibilities of companies to customers, the concept of corporate social responsibility is a dead end. In this paper, based on assumptions of the Service Dominant logic and Service science, we conceptualize a marketing framework in which social priorities are consistently integrated into the company's operational considerations. The implications are manifold. Academic researchers can adopt a new research perspective, useful to investigate various relationships between individual and social value. Business practitioners will receive theoretical support for the development of strong and honest marketing practices that reflect social responsibility.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:405-413

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().