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TOURIST DESTINATION IMAGE TROUGH THE IDENTITY OF PERSONALITIES.CASE STUDY: CONSTANTIN BRANCUSI

Andreea Laura Caruntu, Aurelia- Felicia Stancioiu and Nicolae Teodorescu

Revista Economica, 2012, vol. Supplement, issue 3, 60-68

Abstract: In a century dominated by the 3D technology, in which the tourism destination image is determinant in the process of taking the buying decision; it can be stated that sometimes it can take the place of its identity. Thus, an important role is given also to the perception of the image of its personalities. Constantin Brancusi has an important ole among the personalities from Romania, the way in which is perceived the image of the tourism destination Targu Jiu among the visitors can represent a starting point for the development of marketing strategies. The aim of this paper is to identify the role that personalities have in building the tourism destination image.

Date: 2012
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