NOWADAYS AUDIENCE PERCEPTION OVER THEATRE. DECIDING BETWEEN CONVENTIONAL AND UNDERGROUND

Andreea Ciceo

Revista Economica, 2012, vol. Supplement, issue 3, 87-92

Abstract: The aim of this paper is to reveal the changes regarding nowadays theatre audiences` needs, motivations and preferences. Why the audiences are not satisfied anymore with the theatre that they have attended for a long time? Which are the motivations that make them search for something else? What is that `something else`? And how does it succeeds in bring them more than they already have? How they manage to take their decisions and according to what? These are the main questions this paper dares the reader to find the answers.

Date: 2012
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