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INCENTIVES AND ENHANCEMENTS FOR USING ONLINE TOOLS. CASE STUDY FOR AN ONLINE ASSESSMENT PLATFORM

Cezar Liviu Cervinschi and Diana Butucea

Revista Economica, 2012, vol. Supplement, issue 5, 31-37

Abstract: Nowadays, defining a term like `incentive` represents a major challenge when the person that needs motivation into doing anything is the online user. In a society where data services have became widely used and where the internet user is an extremely accurate judge, online tools must adapt and keep up with the user`s expectations. In this context, the paper will focus on presenting incentives and enhancements technology has brought in order to meet the customer`s needs in terms of interactivity, usability and engagement. A case study on online assessment tools will also be presented as part of this research.

Date: 2012
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