Brand name on the buyers' market of meat and meat products

ZNAČKA NA SPOTŘEBITELSKÉM TRHU MASA A MASNÝCH VÝROBKŮ

Ladislav Skořepa and Jiří Dušek
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Ladislav Skořepa: The College of European and Regional Studies in České Budějovice
Jiří Dušek: The College of European and Regional Studies in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2007, vol. 10, issue 1, 43-47

Abstract: The article deals with results of marketing research, which was aimed for perception of brand name Kostelecké uzeniny a.s., which is one of the biggest producer of meat and meat products. The aim of research was to learn, how are perceived brand name Kostelecké uzeniny by Czech consumers, what expectations are joined with this brand name, what is spontaneous knowledge of brand name and which products are associated with the brand name.

Keywords: the buyers' market of meat and meat products; perception of brand name "Kostelecké uzeniny a.s." (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:10:y:2007:i:1:p:43-47

DOI: 10.32725/acta.2007.008

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