Market opportunities for organic foods as a local product

MOŽNOSTI TRŽNÍHO UPLATNĚNÍ BIOPOTRAVIN JAKO LOKÁLNÍHO PRODUKTU

Kamil Pícha, Hana Doležalová and Josef Navrátil
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Kamil Pícha: University of South Bohemia in České Budějovice
Hana Doležalová: University of South Bohemia in České Budějovice
Josef Navrátil: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2008, vol. 11, issue 2, 41-47

Abstract: The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers' and consumers' interest in both organic foods and regionally branded products. At the moment, it seems to be there a low interrelation between organic products and products with a regional brand. At the same time, there is a quite high interest of costumers in local food products.

Keywords: organic food; place branding; regional brand (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:11:y:2008:i:2:p:41-47

DOI: 10.32725/acta.2008.017

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