E-commerce in tourism

E-COMMERCE V CESTOVNÍM RUCHU

Jiří Dušek and Ladislav Skořepa
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Jiří Dušek: The College of European and Regional Studies in České Budějovice
Ladislav Skořepa: The College of European and Regional Studies in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2009, vol. 12, issue 1, 51-54

Abstract: The article deals with new trends in internet marketing in tourism. Internet is a powerful solution not only for big company but for small company too, because internet advertisement is not expensive as other way of advertisement. In the world is an increasing tendency for spreading of internet availability and this is the reason of the growing importance of internet advertisement.

Keywords: tourism; e-commerce; marketing; internet; WWW; effective advertisement (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:12:y:2009:i:1:p:51-54

DOI: 10.32725/acta.2009.006

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