Application of marketing companies in the Czech Republic

UPLATNĚNÍ MARKETINGU VE FIRMÁCH V ČESKÉ REPUBLICE

Marie Švarcová
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Marie Švarcová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2010, vol. 13, issue 4, 33-37

Abstract: The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only manufacturing companies but also companies providing services. Article characterize as some companies understand the concept of marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the importance attributed to this activity.

Keywords: Marketing; Promotion; Advertising; Firms; Advertising tools and Media (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:13:y:2010:i:4:p:33-37

DOI: 10.32725/acta.2010.041

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