Result of the research of the number of customers and turnover in the specially chosen groceries and stores

Drahoš Vaněček, Dalibor Kaláb, Pavel Vaněček and Milena Doktorová
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Drahoš Vaněček: University of South Bohemia in České Budějovice
Dalibor Kaláb: University of South Bohemia in České Budějovice
Pavel Vaněček: University of South Bohemia in České Budějovice
Milena Doktorová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 1998, vol. 1, issue 1, 23-29

Abstract: The article shows the research or 5 municipal stores mainly with food, grocers. The article is very close to the article in the last copy of this magazine. The authors followed the number of customers of stores during a week and also the value of purchases of the selected part of shoppers. The research result showed, that for the number of shoppers during certain period there was the most important fact - the location of the store in town, store area has less importance. According to the location of the store, the shopping peak is created. Shopping peaks arc mainly in late afternoon (15 - 19) in the suburbs, near the centre there are in various ways, at midday or about 16 p.m. Large supermarkets and hypermarkets out of the town has divided turnover regularly. Appreciation of the productivity of labour created by turnover per 1 worker, the second place had store A, the first place had store E. It has a big number of customers, small turnover / I purchase, but also little number of workers. The authors think, that it is necessary to pay attention to increasing the productivity of labour in the stores in order they can be competitive in future, too.

Keywords: retailing; grocery stores; supermarkets; receipts; number of buyers; customers; retail space (search for similar items in EconPapers)
Date: 1998
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