Current situation by product advertising on the czech market

Jitka Červencová
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Jitka Červencová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 1998, vol. 1, issue 2, 41-45

Abstract: Advertising represents for producers the least expensive admission to an ample market and it enables to consumers to orient at the market. All advertising means serve to intensifying of the product sale or image of firm. The article describes current situation in the area of exquisite instruments of advertising and next a firm's deciding if it hires an advertising agency or if carries out advertising on their own - what advantages and risks result from the cooperation of the firm and the agency and on the contrary.

Keywords: communications; promotion; public relations; advertising agency; promotions mix (search for similar items in EconPapers)
Date: 1998
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