Trends of distribution in South Bohemia

Ladislav Skořepa, Ladislav Rolínek and Tomáš Glaser
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Ladislav Skořepa: University of South Bohemia in České Budějovice
Ladislav Rolínek: University of South Bohemia in České Budějovice
Tomáš Glaser: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 1998, vol. 1, issue 2, 45-51

Abstract: In the article, we describe some results of marketing research. We explored the situation on the food-market among the consumers in the district České Budějovice. The aims of research were to find the changes of consumer behavior and to describe the main factors, which influence it. We compared, why the consumers do shopping in the retail and in the supermarket. We found that the people more often do the long-term's, shopping in the supermarkets. The main reasons are: lower prices (answered yes 43 % respondents) and time saving (answered yes 26 %). The consumers choose the shop according to the lines, the atmosphere in the shop, the distance and its availability.

Keywords: retail; supermarket; consumer behavior; do long-term's shopping (search for similar items in EconPapers)
Date: 1998
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