Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study

Asmat Ara Shaikh (), Nadeem Merchantvali (), M. Z. Shaikh () and C. R. Chavan ()
Additional contact information
Asmat Ara Shaikh: Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai, India
Nadeem Merchantvali: Allana Institute of Management Studies, CST, Mumbai, India
M. Z. Shaikh: Shri Vile Parle Kelvani Mandal’s, Shri Bhagubhai Mafatlal Polytechnic, Mumbai, India
C. R. Chavan: Jamnalal Bajaj Institute of Management Studies, Dept. of Mumbai University, India

Acta Universitatis Bohemiae Meridionales, 2021, vol. 24, issue 3, 135-162

Abstract: Online shopping has more or less made heavy inroads in today's retail trade across the world. Companies like Amazon are out to render brick and mortar establishments obsolete. Even after its' strong presence in the country, Indian sites like Flipkart, Myntra, Ajio, and Snapdeal, among others, are also doing extremely well. A deeper study has been undertaken by the authors to study the real driving variables in online shopping and their relationship to demographic and other variables. The following variables have been taken for Model building. The importance is given to website features and their relationship to respondents' other internet activities like engaging with their Facebook society, Gaming on the net, using the net for e-learning, etc is a necessary dimension that has been studied in this paper. Also, the relationship to the demographic variables of the respondents is equally important for designing an enticing website for digital marketing.

Keywords: Online Shopping; Model building; Sustainability; E-commerce; Management (search for similar items in EconPapers)
JEL-codes: L1 M1 M31 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.32725/acta.2021.017 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:24:y:2021:i:3:p:135-162

Access Statistics for this article

More articles in Acta Universitatis Bohemiae Meridionales from University of South Bohemia in Ceske Budejovice Contact information at EDIRC.
Bibliographic data for series maintained by Tereza Šťástková ().