The Influence of Web Adverts on Student Decision-Making Process for University Enrollments

Gautam S. Bapat, Nishu Ayedee and Ravikumar M. Chitnis
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Gautam S. Bapat: Vishwanath Karad, MIT World Peace University, Pune, India
Nishu Ayedee: Marketing & Promotions, Kingdom of Dreams, Sector 29, Gurgaon, India
Ravikumar M. Chitnis: MIT World Peace University, Pune, India

Acta Universitatis Bohemiae Meridionalis, 2021, vol. 24, issue 3, 163-176

Abstract: Universities across the world became digital because of this epidemic. One of the areas that went nearly entirely digital was the annual process of student enrolling. During this period, all the old methods of web advertising were put to the test. In this case, the researcher was compelled to analyze the aspects that were significant to students' enrollment decisions based on his field experience. Experimental research was done to examine the impact web ads have on pupils and parents. The goal of this study was to find admissions for the academic year 2020-21 in India. The poll included close to a thousand students who were recently admitted to the university. The results of the study revealed that web advertisements had a detrimental impact on pupils of all ages, while they had an equal impact on rural and urban candidates. Furthermore, the candidate's family history had little bearing on the impact of web advertisements.

Keywords: University Enrollments; Web Adverts; Pandemic; India; Digital Marketing (search for similar items in EconPapers)
JEL-codes: M15 M30 M31 M37 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:24:y:2021:i:3:p:163-176

DOI: 10.32725/acta.2021.018

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