Innovating Insurance Services: Enhancing Perceived Value and Customer Satisfaction through Service Innovation

Saurabh Singh and Imran Ahmad
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Saurabh Singh: School of Management, IMS Unison University, Dehradun, Uttarakhand
Imran Ahmad: School of Management, IMS Unison University, Dehradun, Uttarakhand

Acta Universitatis Bohemiae Meridionalis, 2025, vol. 28, issue 1, 55-71

Abstract: This study examines the correlations among service innovation, perceived value, and customer satisfaction among insurance policyholders in Lucknow, India. The research uses a dataset of 400 policyholders from different age groups and applies Ordinary Least Squares (OLS) regression to examine how service innovation and perceived value affect customer satisfaction. The results illuminate the importance of service innovation in augmenting perceived value and eventually stimulating consumer happiness within the insurance sector.

Keywords: Service Innovation; Perceived Value; Customer Satisfaction; Insurance Services. Policyholders (search for similar items in EconPapers)
JEL-codes: C21 G22 M31 O32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:28:y:2025:i:1:p:55-71

DOI: 10.32725/acta.2025.004

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