Promoting Sustainable Sporting Events for Sustainable Destinations: A Demand-Side Perspective

Miha Lesjak and Eva Podovšovnik
Additional contact information
Miha Lesjak: University of Primorska, Faculty of Tourism Studies, Obala 11a, Portorož, Slovenia
Eva Podovšovnik: University of Primorska, Faculty of Tourism Studies, Obala 11a, Portorož, Slovenia

Acta Universitatis Bohemiae Meridionalis, 2025, vol. 28, issue 2, 1-20

Abstract: The present study investigates tourists' willingness to engage in two different pro-environmental actions aimed at reducing waste footprint at one of the largest international ski sport events. One action provides the tourists with the opportunity to actively participate in cleaning up the event area, the other one provides opportunity to offset negative impact by donating to the organizer's environmental fund. Results show that almost 70% of spectators are willing to actively participate in cleaning up the event area, but less than a third (28%) is willing to donate to the environmental fund. Using CHAID analysis a number of socio-demographic and psychological variables were used to identify the segments of spectators who are willing to engage in either of the two behaviors. Results show that 1) drivers of the two behaviors are different and 2) four or seven distinctive groups of spectators were identified for the two behaviors, respectively. Discussion advances the theory of environmentally sustainable tourist behavior and provides avenues for sustainable destination governance. The study concludes with recommendations for tourism policy makers and industry on how to induce environmentally sustainable spectators' behavior in local destinations.

Keywords: Environmentally Sustainable Behavior (ESB); Pro-environmental Interventions; Waste Reduction; Sport Events; Event Studies; Tourism; Events; Environmental Economy (search for similar items in EconPapers)
JEL-codes: D01 L83 M10 Q01 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://acta.ef.jcu.cz/doi/10.32725/acta.2025.006.html (text/html)
http://acta.ef.jcu.cz/doi/10.32725/acta.2025.006.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:28:y:2025:i:2:p:1-20

DOI: 10.32725/acta.2025.006

Access Statistics for this article

Acta Universitatis Bohemiae Meridionalis is currently edited by Tereza Šťástková

More articles in Acta Universitatis Bohemiae Meridionalis from University of South Bohemia in Ceske Budejovice, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ivo Andrle ().