Research of the sale of ketcups

Iveta Pouzarová, Drahoš Vaněček and Jitka Forejtová
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Iveta Pouzarová: University of South Bohemia in České Budějovice
Drahoš Vaněček: University of South Bohemia in České Budějovice
Jitka Forejtová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 1999, vol. 2, issue 2, 19-23

Abstract: The sale of ketchups in Czech Republic started quickly to develop especially after the year 199, when foreign producers come to the market. The offer of the goods in the shops depends on the chosen strategy. The shop of Penny Market offered only 3 kinds of ketchups, especially in lower prices. On the contrary, the shop of Meinl offered 50 kinds of ketchups in middle and higher price category. In the 1 of searching shops there were mainly products of 4 - 5 main producers: Spak, Hame, Kand, Otma, Heinz, Felix. Part of the others was not so important. Concerning the offered kinds - the most important was hot ketchup and mild (63%). Comparison of prices for 100 g ketchup showed, that the cheapest kind had been ,,delicious", while the kind of ,,normal" belonged to the more expensive products. Most of ketchups was sold in the glass wrappers (94%), the rest (6%) in the plastic wrappers.

Keywords: ketchup; producers; kinds of products; sale; prices (search for similar items in EconPapers)
Date: 1999
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