Specialities of the management of direct sale of consumer goods

Iveta Pouzarová
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Iveta Pouzarová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2000, vol. 3, issue 2, 43-49

Abstract: In the last decade the world trade was influenced by great and important changes under the influence of internationalization, globalization of the trade. Development of IT, especially of Internet caused a great change in the classical marketing chains. Direct sale also develops very much. Although it is an old business method, it is nowadays connected with world marketing and network marketing, direct sale becomes serious competition for retail trade.

Keywords: internationalization; trade; globalization; Internet; direct sale (search for similar items in EconPapers)
Date: 2000
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