The origin and actual state of Jednota, consumption cooperative in České Budějovice

Dagmar Parmová and Drahoš Vaněček
Additional contact information
Dagmar Parmová: University of South Bohemia in České Budějovice
Drahoš Vaněček: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2001, vol. 4, issue 1, 29-35

Abstract: Consumption cooperative Jednota České Budějovice is going through a great transformation lo be successful in comparison with other, mostly international food purchasing chains. One way for improving the situation is to look; after some integration forms with other district cooperatives Jednota in the Czech republic, the other way is in restructuring of existing shops into some characteristic, specialized groups with their own different ways of supplying with goods and managing. A very important role in these changes has supermarket TERNO, which received very good economical results in last years. Marketing research in this supermarket showed an increasing degree of popularity among the customers.

Keywords: consumption cooperatives; Jednota; Terno; marketing research (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
http://acta.ef.jcu.cz/artkey/aub-200101-0004_the-o ... ceske-budejovice.php (text/html)
http://acta.ef.jcu.cz/pdfs/aub/2001/01/04.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:4:y:2001:i:1:p:29-35

Access Statistics for this article

Acta Universitatis Bohemiae Meridionalis is currently edited by Tereza Šťástková

More articles in Acta Universitatis Bohemiae Meridionalis from University of South Bohemia in Ceske Budejovice, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ivo Andrle ().