Market research in the area of convenience

Veronika Vávrová and Radek Toušek
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Veronika Vávrová: University of South Bohemia in České Budějovice
Radek Toušek: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2002, vol. 5, issue 2, 5-6

Abstract: Continually fastening life style supports the existence of convenience. Market research concerning the usage of convenient products was affected. Frozen side-dishes became the research subject. The aim was to find out current customer preferences. From results it is evident that pommes frites are the leader of market, people do shopping in super or hypermarkets and convenience is appreciated especially due to: time savings, taste and easiness of preparation.

Keywords: market research; convenience; foodstuff industry (search for similar items in EconPapers)
Date: 2002
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