Utilization of clustering analysis for segmentation of the customers' opinion on food-store field services

Anna Čermáková and Michael Rost
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Anna Čermáková: University of South Bohemia in České Budějovice
Michael Rost: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2004, vol. 7, issue 1, 5-12

Abstract: In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.

Keywords: marketing research; food market; segmentation of consumers; cluster analysis (search for similar items in EconPapers)
Date: 2004
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