Perceiving KlasA brand of the food products on the buyers' market

VNÍMÁNÍ ZNAČKY KLASA NA SPOTŘEBITELSKÉM TRHU POTRAVIN

Ladislav Skořepa and Aleš Hes
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Ladislav Skořepa: The College of European and Regional Studies in České Budějovice
Aleš Hes: Czech University of Life Sciences Prague

Acta Universitatis Bohemiae Meridionalis, 2005, vol. 8, issue 1, 45-50

Abstract: The author of this contribution acquaints with marketing examination results, which relates to czech product promotion on the buyers' market with the KlasA brand knowledge . The function of this brand is to promote internal, high quality agricultural and food products. The chance of internal food products besides respondents are examined from the viewpoint of feeling danger world wide animal infection, food quality and price connection and willingness to buy food products of internal provenance. After two years of establishing this marketing conception on MZe, respondents still do not know this brand, which ought to be the key communicative symbol besides selling food of internal origin. The results still confirm range of critical opinions on deficient activity, focused on KlasA brand promotion on the buyers' market.

Keywords: KlasA brand; czech food preference (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:8:y:2005:i:1:p:45-50

DOI: 10.32725/acta.2005.008

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