Individual aspects of behaviour consumer in the Czech Republic

ASPEKTY CHOVÁNÍ ČESKÉHO SPOTŘEBITELE

Aleš Hes, Ladislav Skořepa and Jiří Dušek
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Aleš Hes: Czech University of Life Sciences Prague
Ladislav Skořepa: The College of European and Regional Studies in České Budějovice
Jiří Dušek: The College of European and Regional Studies in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2006, vol. 9, issue 2, 57-64

Abstract: There is more and more attention focused at the present on keeping the key costumer, who can strengthen the confidence and stability of the company in the strong competitive environment. Informations collected about him up to now not represent a fortune by themselves, more important is the knowledge of his needs, wishes and images. Behavior of Czech buyers (costumers) is still developing under the influence of globalization trends. Results of different researches show changes in criteria, which customers use for their food purchasing decision-making process. Knowing these criterias means a competitive advantage in the production field and in retail and represents influential motivation and stimulative factors of the retail's efficiency.

Keywords: key customer; retail; competitive environment (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:9:y:2006:i:2:p:57-64

DOI: 10.32725/acta.2006.020

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