Forecasting Tv audience: a consulting project with the italian public television

Mauro Gasparini () and Daniele Imparato

Statistica, 2007, vol. 67, issue 2, 143-156

Abstract: A statistical marketing consulting project financed by RAI, the public Italian television, is illustrated. Two alternative models have first been used, a statistical regression model and a data mining one, of a more empirical nature. Then the two models are hybridised in a third model, a compromise useful for applications. Finally, some real forecasting examples are illustrated.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:bot:rivsta:v:67:y:2007:i:2:p:143-156

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