Considerations and Confusions about the Regulatory Focus Theory and a Future Agenda for Researchers in Marketing
Ezgi Merdin Uygur
Bogazici Journal, Review of Social, Economic and Administrative Studies, 2017, vol. 31, issue 1, 83-99
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Persistent link: https://EconPapers.repec.org/RePEc:boz:journl:v:31:y:2017:i:1:p:83-99
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