Obliquity

John Kay

Capitalism and Society, 2012, vol. 7, issue 1, 11

Abstract: Why is it that the wealthiest people are not the most materialistic; that the most successful businesses are not the most profit-oriented; and that the happiest people do not directly pursue happiness? Using a diverse range of examples, from the Messenger spacecraft to French architecture, this essay explains why complex goals are best achieved when they are pursued indirectly; this is the concept of obliquity.

Keywords: complex goals; indirect; obliquity (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1515/1932-0213.1093

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