Theoretical analysis of brand-building of e-commerce platforms

Guanjun Guan

China Finance and Economic Review, 2016, vol. 5, issue 4, 120-129

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:cferev:v:5:y:2016:i:4:p:120-129:n:4

DOI: 10.1515/cfer-2016-050408

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