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Reference pricing systems on the pharmaceutical market

Maximiliane Unsorg

German Economic Review, 2022, vol. 23, issue 3, 403-421

Abstract: Constantly rising expenditures for pharmaceuticals require government intervention in firms’ pricing decisions. To this end, reference pricing systems are a frequently employed regulatory mechanism. This paper considers a duopoly market with vertically differentiated firms highlighting the effects of a reference pricing system on prices, consumer and producer surplus, expenditures and welfare. Reference pricing decreases equilibrium prices and induces a more competitive environment. It promotes generic usage leading to increased market coverage. Especially generic consumers benefit from a reference pricing regulation. The losses in producer surplus are mainly born by the brand-name firm. Introducing a reference pricing system unambiguously increases welfare.

Keywords: reference pricing; pharmaceutical market; copayment; price cap; price competition; expenditures; consumer surplus (search for similar items in EconPapers)
JEL-codes: I11 I18 L51 (search for similar items in EconPapers)
Date: 2022
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Related works:
Working Paper: Reference pricing systems on the pharmaceutical market (2018) Downloads
Working Paper: Reference Pricing Systems on the Pharmaceutical Market (2018) Downloads
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DOI: 10.1515/ger-2020-0105

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