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Assessing Risk Communication in Social Media for Crisis Prevention: A Social Network Analysis of Microblog

Shi Jia, Zhu Zhengwei, Guo Xuesong, Kapucu Naim () and Haupt Brittany
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Guo Xuesong: Xi’an Jiaotong University, School of Public Policy and Administration, No. 28 Xianning West RoadXi’an, Shaanxi , China
Haupt Brittany: University of Central Florida, School of Public Administration, 4000 Central Florida Blvd.Orlando, Florida, United States of America

Journal of Homeland Security and Emergency Management, 2017, vol. 14, issue 1, 16

Abstract: This article examines risk communication and perception differences via social media in the context of crisis management. Based on data from the Shifang Protest, this study constructed a relational matrix identifying how critical actors facilitated risk communication and interactions. In addition, the article identified measures of network structure and risk perception differences with Social Network Analysis (i.e. density, centralization, structure holes and subgroups) using UCINET software program along visual structures with NetDraw. Key findings of this study include: a) ranked actors controlled most of the information resources and threat diffusion; b) the level of interaction between government users and others users is extremely low; and c) divergence occurred between personal (informal) and official (formal) nodes in the context of risk perception.

Keywords: crisis management; microblog; risk communication; risk perception; risk reduction; social network analysis (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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DOI: 10.1515/jhsem-2016-0058

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