Use of Crisis Communication Strategies by Food Bank Network During a Global Pandemic

Haupt Brittany “Brie” (), Azevedo Lauren () and O’Grady Michael ()
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Haupt Brittany “Brie”: Doctoral Candidate, Department of Homeland Security & Emergency Preparedness, Virginia Commonwealth University, 923 West Franklin Street, Office 213, 23284, Richmond, VA, USA
Azevedo Lauren: Department of Political Science and Public Administration, University of North Carolina at Charlotte, 9201 University City Blvd Fretwell 440, Charlotte, NC 28223, USA
O’Grady Michael: Doctoral Candidate, Public Policy and Administration doctoral program, Virginia Commonwealth University, 923 West Franklin Street, Office 213, 23284, Richmond, VA, USA

Journal of Homeland Security and Emergency Management, 2025, vol. 22, issue 1, 27-60

Abstract: During the novel coronavirus pandemic (COVID-19), nonprofits needed to quickly rethink their strategies concerning the sustainability of their organizations along with communication regarding the crisis. The pandemic presented unique opportunities for understanding how service-oriented nonprofits, who must share timely and accurate information across stakeholders and work closely with partner organizations, can deliver services during crisis periods. Utilizing a case study approach, the focus of this study is the impact of COVID-19 on the Federation of Virginia Food Banks (FVFB), which is a 501(c)(3) nonprofit state association of food banks affiliated with Feeding America, by examining the use of crisis communication strategies utilized or not-utilized during the crisis response and recovery activities. The findings present practical implications for nonprofit organizations and their crisis response and recovery networks and a better understanding of the needs for nonprofit organizations to engage in crisis communication planning for diverse crises and planning resources.

Keywords: crisis communication; nonprofit organizations; food banks; crisis communication strategies (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1515/jhsem-2023-0018

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