Identifying Communication Strategies in Cases of Domestic Terrorism: Applying Cultural Context to the Fort Hood Shooting

Farrell Laura C. and Littlefield Robert S.
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Farrell Laura C.: North Dakota State University
Littlefield Robert S.: North Dakota State University - Main Campus

Journal of Homeland Security and Emergency Management, 2012, vol. 9, issue 1, 20

Abstract: Cultural context is emerging as one of the most important aspects of crisis communication; yet cultural context adds layers of complexity to situations that crisis theory has difficulty explaining. This study investigated the crisis communication strategies revealed through U.S. media during the immediate post-crisis phase of the November 5, 2009 Fort Hood shooting. A textual analysis identified situational crisis communication theory strategies (Coombs, 2006) employed by different spokespeople/groups. Cultural context emerged as a key variable in explaining what happened when culturally insensitive policies and procedures were revealed. This case illustrates the importance of incorporating a culturally sensitive approach to homeland security policies, procedures, and understanding.

Keywords: cultural context; homeland security; domestic terrorism; Fort Hood shooting; crisis communication (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1515/1547-7355.1949

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