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The Law and Economics of Behavioral Regulation

Tor Avishalom ()
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Tor Avishalom: University of Notre Dame, Notre Dame, USA

Review of Law & Economics, 2022, vol. 18, issue 2, 223-281

Abstract: This article examines the law and economics of behavioral regulation (“nudging”), which governments and organizations increasingly use to substitute for and complement traditional instruments. To advance its welfare-based assessment, Section 1 examines alternative nudging definitions and Section 2 considers competing nudges taxonomies. Section 3 describes the benefits of nudges and their regulatory appeal, while Section 4 considers their myriad costs—most notably the private costs they generate for their targets and other market participants. Section 5 then illustrates the assessment of public and private welfare nudges using cost-benefit analysis, cost-effectiveness analysis, and rationality-effects analysis.

Keywords: nudge; rationality; bounded rationality; regulation; cost–benefit analysis; cost-effectiveness analysis; rationality-effects analysis (search for similar items in EconPapers)
JEL-codes: D61 D90 D91 H40 K29 (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1515/rle-2021-0081

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