Förderung der Strategiefähigkeit touristischer Unternehmen durch nationale Tourismuspolitiken

Tanner Monika Bandi (), Pfammatter Adrian (), Weber Romina () and Friedli Therese Lehmann ()
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Tanner Monika Bandi: Forschungsstelle Tourismus (CRED-T), Center for Regional Econimic Development, Universität BernSchanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland
Pfammatter Adrian: Assistent & Doktorand Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland
Weber Romina: Hilfsassistentin Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland
Friedli Therese Lehmann: Stv. Leiterin Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland

Zeitschrift für Tourismuswissenschaft, 2018, vol. 10, issue 2, 161-183

Abstract: The wider profile of qualifications that tourism businesses need to appropriate in the context of internationalization emphasizes the importance of strategic approaches. Thus, strategic capability of businesses is gaining a more critical role regarding public support through tourism policy. This article refers to a planning-oriented strategic management process model in order to explain strategic capability. Accordingly, tourism-specific foundations of strong strategic capability are discussed and derived in strategic processes. Based on that, instruments and measures of Swiss and Austrian tourism policies are pragmatically analyzed to uncover supportive effects on the strategic capability of businesses. Tourism policy has the power to promote strategic capability of tourism businesses in order to enhance industry competitiveness particularly through the application of incentive systems that support all three main processes of strategic management.

Keywords: Internationalization; tourism policy; strategic capability; strategic management; Internationalisierung; Tourismuspolitik; Strategiefähigkeit; Strategisches Management (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:10:y:2018:i:2:p:161-183:n:1

DOI: 10.1515/tw-2018-0012

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