Customer Orientation in Share Tourism: Investigating Transformations in Peer Behavior

Mattner Elisabeth () and Peters Julia E. ()
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Mattner Elisabeth: Fakultät für Tourismus, Hochschule für angewandte Wissenschaften Kempten, Bahnhofstraße 61, D-87435 Kempten (Allgäu)Germany
Peters Julia E.: Fakultät für Tourismus, Hochschule für angewandte Wissenschaften Kempten, Bahnhofstraße 61, D-87435 Kempten (Allgäu)Germany

Zeitschrift für Tourismuswissenschaft, 2019, vol. 11, issue 1, 99-108

Abstract: With products becoming increasingly exchangeable and markets reaching their saturation limits customer orientation has become an integral tool for companies’ economic success. While customer orientation in a traditional corporate context has been researched extensively and a number of measurement approaches have been developed, there has not yet been any research concerning customer orientation in the sharing economy. As sharing economy businesses operate differently in companies with a traditional corporate background, it is considered that not all indicators of customer orientation in traditional enterprises also apply to companies of the sharing economy. Therefore, in this research those differences were investigated to suggest indicators of customer orientation in the sharing economy and test them upon their practical relevance in peer-to-peer marketplaces.

Keywords: share tourism; customer orientation; peer-to-peer behavior; Share Tourismus; Kundenorientierung; Peer-to-Peer Verhalten; share tourism; customer orientation; peer-to-peer behavior (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:11:y:2019:i:1:p:99-108:n:6

DOI: 10.1515/tw-2019-0006

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