Erfolgsfaktor Diversity Management?: Konzeptionelle Zugänge und empirische Befunde im Kontext der Aviation-Branche

Scherle Nicolai () and Rosenbaum Philipp ()
Additional contact information
Scherle Nicolai: Professur für Intercultural Management & Diversity, Hochschule für Oekonomie und Management (FOM), Arnulfstr. 30, D-80335MünchenGermany
Rosenbaum Philipp: REWE digital, Schanzenstr. 6-20, D-51063Köln, Germany

Zeitschrift für Tourismuswissenschaft, 2019, vol. 11, issue 3, 403-428

Abstract: In view of certain socio-cultural and economic meta-processes – notably demographic change, globalisation, individualisation, and the pluralisation of lifestyles – diversity and accordingly diversity management are emerging as increasingly important strategic success factors for businesses. Nonetheless, scholarly engagement with the topic as it relates to the tourism and hospitality sector is still in its initial stages. Within the scope of a qualitative case study based on one of the world’s leading aviation corporations – the Lufthansa Group – this article explores the concepts of diversity and diversity management in connection with tourism science and diversity studies. In this context, the explorative study is guided primarily by the research question that asks how a key stakeholder group – members of the cabin crew – perceives the aviation group’s diversity strategy, which is based on the principle of ‘value creation through appreciation’. Against the backdrop of divergent conceptual approaches to diversity management, the empirical results generated in problem-centred interviews reveal on the one hand the potential of this management concept, which has long been underestimated, and on the other hand, the results raise our awareness of potential challenges and conflicts that may arise from employee heterogeneity.

Keywords: aviation groups; diversity management; leadership; employee heterogeneity; problem-centred interviews; Aviation-Konzerne; Diversity Management; Leadership; personale Heterogenität; problemzentrierte Interviews; aviation groups; diversity management; leadership; employee heterogeneity; problem-centred interviews (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/tw-2019-0023 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:11:y:2019:i:3:p:403-428:n:5

DOI: 10.1515/tw-2019-0023

Access Statistics for this article

Zeitschrift für Tourismuswissenschaft is currently edited by Andreas Kagermeier

More articles in Zeitschrift für Tourismuswissenschaft from De Gruyter
Bibliographic data for series maintained by Peter Golla ().