Motive für CSR bei klein- und mittelständischen Reiseveranstaltern in Deutschland

Harms Geeske (), Neumann Michael () and Clemens Olav ()
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Harms Geeske: Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth, Friedrich-Paffrath-Str. 101, D-26389WilhelmshavenGermany
Neumann Michael: Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth, Friedrich-Paffrath-Str. 101, D-26389WilhelmshavenGermany
Clemens Olav: Fachhochschule Westküste, Fritz-Thiedemann-Ring 20, D-25746HeideGermany

Zeitschrift für Tourismuswissenschaft, 2019, vol. 11, issue 3, 429-436

Abstract: The motives for CSR (Corporate Social Responsibility) have been already discussed in the literature, but particularly SMEs in tourism have received not much attention so far. This paper shows how small and medium sized tour operators in Germany are motivated to implement CSR. It offers an empirical study which proves that moral motivators are more important than additional profits (the so called business case of CSR).

Keywords: Corporate Social Responsibility; tourism; SME; motivation; Corporate Social Responsibility; Tourismus; KMU; Motivation; Corporate Social Responsibility; tourism; SME; motivation (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:11:y:2019:i:3:p:429-436:n:3

DOI: 10.1515/tw-2019-0024

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