Surfen, wo die Zitronen blühen. Der deutsche Gardasee-Tourismus im Wandel

Pagenstecher Cord ()
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Pagenstecher Cord: Universitätsbibliothek der Freien Universität BerlinCenter für Digitale SystemeBerlinDeutschland

Zeitschrift für Tourismuswissenschaft, 2020, vol. 12, issue 1, 57-87

Abstract: The article examines the Germans’ image of Lake Garda during the phase of mass tourism in the second half of the 20th century. Lake Garda was one of the first foreign destinations and an important hinge between culture, alpine and beach tourism. The source-based analysis of the touristic gaze at the “Lago” uses historical observational studies, but mainly various visual media such as travel catalogues, local brochures, travel guides, photo albums and websites. They show a gradual shift from Goethe’s romantic gaze at the picturesque landscape to the collective gaze, to the sociable consumer pleasure of Dolce Vita. Furthermore, an ever-increasing sportification of nature by surfers, mountain bikers and climbers made the “graceful garden” into a lively “party mile” and a well-developed “sportscape”.

Keywords: Tourist Gaze; Beach Tourism; Sport Tourism; Visual History; Italy; Touristischer Blick; Strandtourismus; Sporttourismus; Visual History; Italien; Tourist Gaze; Beach Tourism; Sport Tourism; Visual History; Italy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:12:y:2020:i:1:p:57-87:n:3

DOI: 10.1515/tw-2020-0008

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