The Big Data Illusion

Schmücker Dirk () and Julian Reif
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Schmücker Dirk: FH Westküste Deutsches Institut für Tourismusforschung (DITF) Heide Germany

Zeitschrift für Tourismuswissenschaft, 2021, vol. 13, issue 2, 157-166

Abstract: Big Data analysis has drawn considerable interest both in tourism research and practice. The authors argue that, although the potential impact is promising, implementation often fails due to insufficient access to the data needed: Although Big Data is there, it is often not available for practical application. The authors therefore call to action in generating and using not only big, but open data.

Keywords: Passive Mobile Data; GPS location; visitor management; open data (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:13:y:2021:i:2:p:157-166:n:3

DOI: 10.1515/tw-2021-0013

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