Der touristische Einsatz von Informations- und Kommunikationstechnologien in Kultureinrichtungen im ländlichen Raum: Eine interviewbasierte ressourcentheoretische Untersuchung

Schuhbauer Sarah () and Hausmann Andrea ()
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Schuhbauer Sarah: Pädagogische Hochschule Ludwigsburg Institut für Kulturmanagement Reuteallee 46 71634 Ludwigsburg Deutschland
Hausmann Andrea: Pädagogische Hochschule Ludwigsburg Institut für Kulturmanagement Reuteallee 46 71634 Ludwigsburg Deutschland

Zeitschrift für Tourismuswissenschaft, 2022, vol. 14, issue 2, 134-163

Abstract: Information and communication technologies (ICTs) for tourism purposes are still hardly used by cultural institutions in rural areas. So far, however, research focusing on the reasons behind this phenomenon has been lacking especially in a resource-theoretical context. Therefore, an own system of categories was derived from already established resource-theoretical approaches. With the help of these system it was empirically analysed which resources are necessary for cultural institutions in rural areas to use ICTs for tourism. For this purpose, 30 expert interviews were conducted. The results show that not only financial and personnel capacities, but also the existing knowledge and skills of the employees as well as the inter-organisational possibilities are important prerequisites. Cultural institutions are therefore recommended, among other things, to develop a digital mindset and additional qualifications in the field of digitalisation.

Keywords: Information and communication technologies; Cultural tourism; Cultural institutions; Rural areas; Resource theory; Informations- und Kommunikationstechnologien; Kulturtourismus; Kultureinrichtungen; Ländlicher Raum; Ressourcentheorie; Information and communication technologies; Cultural tourism; Cultural institutions; Rural areas; Resource theory (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:14:y:2022:i:2:p:134-163:n:3

DOI: 10.1515/tw-2022-0006

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