Die Innovationskraft von Sport-Mega- Events – das Fallbeispiel UEFA EURO 2008

Müller Hansruedi and Müller Yvonne

Zeitschrift für Tourismuswissenschaft, 2010, vol. 2, issue 1, 37-50

Abstract: Innovations are often not taken into consideration when analysing the effects of major sport events. This paper provides an analysis of the innovative power caused by such events, using the example of the UEFA EURO 2008. A system of categories is developed to classify the innovations implemented in Switzerland in context of the EURO 2008. On the basis of 59 innovations the EURO 2008 is considered to have a certain innovative power. At least a few innovations do have a long term impact and can be characterized as sustainable.

Keywords: Innovation; Innovative Power; Major Sport Event; Innovation; Innovationskraft; Sport-Mega-Event; Innovation; Innovative Power; Major Sport Event (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:2:y:2010:i:1:p:37-50:n:5

DOI: 10.1515/tw-2010-0105

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