Das Lebenszykluskonzept: Bedeutung und mathematische Modellierung am Beispiel des Städtetourismus

Arnold Brit and Herold Jörg

Zeitschrift für Tourismuswissenschaft, 2012, vol. 4, issue 1, 39-56

Abstract: The product life cycle is a well-known method in theory and practice for describing and finding the right marketing strategy. Normally it relates to a product and shows its sales and benefits over the lifetime (that means after products introduction). Typically it is described as a function of time. In this article the authors focus on two aspects. The first is discussing utility of the PLC and try to find a mathematical algorithm that eliminates the time as variable and shows influences by internal, external decisions and exceptional incidents. In the second step the results of the mathematical modelling of the PLC will be transferred to tourism sector, and will be discussed especially in urban tourism.

Keywords: Product life cycle (PLC); strategic marketing decisions; formal modelling; tourism; urban tourism; Produktlebenszyklus (PLZ); strategische Marketingentscheidungen; mathematische Modellierung; Tourismus; Städtetourismus; Product life cycle (PLC); strategic marketing decisions; formal modelling; tourism; urban tourism (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:4:y:2012:i:1:p:39-56:n:5

DOI: 10.1515/tw-2012-0105

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